Jessica Vredenburg

I worked with Art Processors to project manage the concept and design phases of a 5400-square-foot exhibit for the USS Midway Museum, a museum within a retired US naval aircraft carrier. This exhibit celebrates the unsung heroes of the ship, the engineers, through educating about their work and lives via an immersive and interactive experience. The unique nature of the ship’s atypical rooms, with low-ceilings and pipe and gadget-filled walls, required a thoughtful design approach that made for a new and fun challenge for the team.

The experiential journey through the USS Midway was designed to encourage free exploration and discovery for visitors as they walk through this labyrinth-like space where the ship’s engineers once lived and worked. Amongst multi-sensorial soundscapes and dramatic lighting, the story of the engineers is brought to life through using the actual voices of the engineers, tools and equipment they once used and photos, letters and other personal ephemera that they kept close while living and working on the Midway.

Art Processors was granted a MUSE Gold Winner award for this project in 2024 in the Experiential & Immersive category.

Meow Wolf is a themed entertainment company that conceptualizes, designs and builds immersive environments. These installations are woven together through narrative storytelling and have both physical and digital interactive elements. After Meow Wolf opened its first permanent exhibit, the House of Eternal Return located in Santa Fe, New Mexico, I was the first project manager to work on one of the company’s next permanent exhibits, Convergence Station, a 4-story immersive exhibition located in Denver, Colorado.

I worked with Meow Wolf for nearly three years on the development of this project, so was involved in many varying phases throughout its evolution. Initially I worked with the Meow Wolf founders and architectural design team on defining the overall schematics of the entire building. I also facilitated the creation and distribution of an RFP for Denver artists that wanted to collaborate on the project.

Following that, I was assigned to managing all phases (leading up to install) of ‘Numina,’ a three-story tall, 5200 square foot zone in the exhibit as well as many of the projects that would live in that space. In my time with the company, I managed this zone, at large, through the design development phase and saw many of its subprojects through either design development or production, including a three-story tall sculptural building (referred to as the Cosmohedron) as well as Gremlin Symphony, a space brought to life with actuated instruments amongst layers of salvaged materials.

The budget was a multi-million dollar budget, and I managed both external vendors as well as internal artists, fabricators, designers and technicians, with team sizes ranging anywhere between ten and thirty people.

I worked with Meow Wolf to transform an old, abandoned motel in Las Vegas, Nevada into a magical, immersive-art wonderland. This installation was created for the 2017 Life is Beautiful Festival and was sponsored by Zappos. I joined the project as a project manager during the design development phase, working alongside Meow Wolf's Project Management Director. I oversaw ~30 artists from design development through fabrication, installation, the festival itself as well as the deinstall. Meow Wolf created art pieces that were installed in the courtyard as well as in 21 rooms of the motel, painted a mural on the front face of the building and ran a merchandise booth during the actual festival. Four of the 21 rooms were transformed by local Vegas artists. The art installations ranged from murals and fabric sculptures to interactive and technical creations.

I worked with Happylucky to project manage the creative process, through production, of a brand ambassador program launch. The main component of this launch were custom-built wooden trunks with a curated set of adventure gear + messaging within, which Teva then used to invite their top influencers to the program.

I worked with Happylucky to develop and execute a launch campaign in honor of Houston Rocket's James Harden's signature shoes, the Harden Volume 1s.  The main components of the campaign included: social media strategy/content calendar, collaboration with multiple artists to develop unique pieces of art, seeder kits, custom & modular pop-a shot units (like arcade-style basketball) and custom & modular photo booths with GIF output for share across social. The campaign culminated in three launch parties (held in LA, New York & Atlanta), that we fully managed as well. Onsite content capture for social media output was included.

My role: Co-management of the overall project + management of the modular photo booths / pop-a-shots as well as the NYC event.

I worked with The Great Society to project manage the branding and identity development for a brewery in Hood River, Oregon. Alongside the branding, we concepted and produced the brewery's tap handles, taster trays, 3D building signage, POS materials, website as well as collaborated with an interior design/architecture studio on the actual brewery space.

I worked with The Great Society to project manager the creative process, through fulfillment, of an influencer kit for the launch of Brooks Running's shoe, the Drift. Inspired by Kinder Surprise chocolate eggs, we worked with a Portland chocolatier (Moonstruck) to create giant eggs that the shoes were housed within. Surprise!

I created Side Yard Sessions in the spring of 2022 with the desire and intention of providing a different way for community to gather, share and learn. This event is a recurring, laidback lecture series, allowing for knowledge-share and continued education. It showcases 3-5 presenters that each spend roughly 10-15 minutes educating on a topic of their choice with a Q&A to follow. Presentation topics can range from simply a presenter’s interest and passions— to a subject they are educated in or an experience they have had. For each gathering, I curate the speaker list, establish and prepare the venue, handle all necessary communications as well as MC the event itself.

I worked with The Great Society to project manage the creation of influencer kits for the launch of Brooks Running's minimalistic shoe line, PureProject. Keeping to a message of 'minimalism' through and through, we created a kit that could be reused. Two booklets were included with these kits, one showing all the ways to reuse the bamboo tubes and the other showcasing beauty shots of the shoes that we photographed.

I worked with Downstream to project manager the concept, development, production and fabrication of two physical build-outs, each with interactive media, for the lobby of the Shands Cancer Hospital at the University of Florida in Gainesville. 

I worked with The Great Society to project manage a complete brand refresh for a high-end Italian cheese company based in Wisconsin – Sartori. Along with developing a new logo & sharpening the voice, we created three new distinct packaging tiers, shot product photos, updated all POS, created brand videos and the company's website.

(For this project, I was responsible for the project management of all individual deliverables except the website) 

I worked with The Great Society to project manage the creative design, development and production of a traveling circus that was activated at every Rock 'N' Roll Marathon location across the US for three to four years.